engaging content for sales enablement
AIBILITI makes engaging content for sales enablement. The name carries four i's, so we built the identity on them.
Take the letters away and four bars remain. They are the mark on their own, and they spell the name when the letters join them. From that one idea we drew a quiet, confident design language that moves.
Many threads, one conversation. Lines converge from every direction into the wordmark, then fan back out, which is what good sales content does: it gathers the story and sends it everywhere it needs to go.
Converging lines: many threads, one conversation.
Each i in the name carries an idea the brand holds to: individuality, inclusivity, innovation and intelligence. Each one has its own mark, drawn from the same line.
The same bar, set to one beat, becomes a field that rises and falls like a room full of sound.
01Equaliser field: the bars at full volume.
The same bar, set to the same beat, can carry the ideas sales content is there to move: a funnel, revenue, direction, conversation and growth.
The business card: the full wordmark and tagline on white, the four bars on violet.
Four bars said who we are before a single word did. The language around them gave our team something to build on.